Design Services

Fulcrum Design Services for Data-Rich Platforms & Smart Mobile Apps

Here’s how we make your app stand out.

Get a Quote

Fulcrum Design Services for Data-Rich Platforms & Smart Mobile Apps

Here’s how we make your app stand out.

Get a Quote

Our Design Services

For startups who wish to have one-of-a-kind, compelling & polished app that looks and feels great.

Product Design

Complete
Website Overhaul

Expert UX audit

Usability testing

From an idea to a final UI/UX design. We start with market & competitor research, shape user personas & JTBD. Based on it, our team creates several design concepts, UI wireframes, prototype and a winning UI design for your app.

ALL-IN-ONE pack for your website redesign. We learn your business goals and competitors. Then, check of old website’s UX, SEO, GA & much more. Armed with the best BA, UX and SEO practices, we create new UI/UX for your product.

Uncovering UX gaps to increase conversion. Audit includes market & competitors research, user personas & scenarios creation. Next, we check the app against 100+ UX criteria & pack it all in a report, hi-fi wireframes with UX fixes and tech tasks for developers.

Going into field. We research your customers' needs, create hypotheses and testing plan. Then, we test a product with users. In the end, you get a detailed report with UX tips and lo-fi wireframes of already provided solutions.

Open Presentation

Open Website

Our Design Services

For startups who wish to have one-of-a-kind, compelling & polished app that looks and feels great.

Open Presentation

From an idea to a final UI/UX design. We start with market & competitor research, shape user personas & JTBD. Based on it, our team creates several design concepts, UI wireframes, prototype and a winning UI design for your app.

Product Design

ALL-IN-ONE pack for your website redesign. We learn your business goals and competitors. Then, check of old website’s UX, SEO, GA & much more. Armed with the best BA, UX and SEO practices, we create new UI/UX for your product.

Complete Website Overhaul

Open Website

Uncovering UX gaps to increase conversion. Audit includes market & competitors research, user personas & scenarios creation. Next, we check the app against 100+ UX criteria & pack it all in a report, hi-fi wireframes with UX fixes and tech tasks for developers.

UX audit

Open Website

Going into field. We research your customers' needs, create hypotheses and testing plan. Then, we test a product with users. In the end, you get a detailed report with UX tips and lo-fi wireframes of already provided solutions.

Usability testing

Design for Smooth Development

Fulcrum designs for development. This means our designs are easy to implement on the tech side, yet they stay beautiful.

Structured data visualizing

Beautiful & informative dashboards

UX-first approach

5000+ UX specialists using our templates

Consistent design systems

Applying common blocks to save your dev time

Expertised in UX audits & usability testing

We make sure to test with users

Double Diamond Design Process

Design for Smooth Development

Fulcrum designs for development. This means our designs are easy to implement on the tech side, yet they stay beautiful.

Structured data visualizing

Beautiful & informative dashboards

UX-first approach

5000+ UX specialists using our templates

Consistent design systems

Applying common blocks to save your dev time

Expertised in UX audits & usability testing

We make sure to test with users

Double Diamond Design Process

Fulcrum designs for development. This means our designs are easy to implement on the tech side, yet they stay beautiful.

Design for Smooth Development

Structured data visualizing

Beautiful & informative dashboards

UX-first approach

5000+ UX specialists using our templates

Consistent design systems

Applying common blocks to save your dev time

Expertised in UX audits & usability testing

We make sure to test with users

Double Diamond Design Process

I don’t know how, just make it fabulous”

When technical tasks sounds like...

...we know how to go around it. Our designers always run a few concepts, so you can choose one reflecting your product the best.

I don’t know how, just make it fabulous”

When technical tasks sounds like...

...we know how to go around it. Our designers always run a few concepts, so you can choose one reflecting your product the best.

Roles

Business Analyst

UX
Designer

UI
Designer

workshops;

best practices research;

wireframes

Jobs-To-Be-Done;

expert UX audit/review;

usability testings;

user interviews;

user research;

product adaptives;

design file for development

illustrations & animations;

creative solutions for user tasks;

UI layouts based on UX wireframes;

design systems (UI kit);

UI concepts;

product scoping & functionality prioritization

user flows;

product researches (market, competitors, benchmark etc);

workshops;

stakeholder interviews;

project kick off & tech requirements;

Roles

Business Analyst

UX Designer

UI Designer

product scoping & functionality prioritization

user flows;

product researches (market, competitors, benchmark etc);

workshops;

stakeholder interviews;

project kick off & tech requirements;

workshops;

best practices research;

wireframes

Jobs-To-Be-Done;

expert UX audit/review;

usability testings;

user interviews;

user research;

product adaptives;

design file for development

illustrations & animations;

creative solutions for user tasks;

UI layouts based on UX wireframes;

design systems (UI kit);

UI concepts;

Fulcrum Design Team

Fedor Makatera

Design Lead

Angelina Lebedeva

UX/UI designer

Aliona Bosa

UI/UX designer

Mark Lankmilier

UX Lead

Katya Vyperailenko

UI/UX designer

Mariia Zmytrovych

UI/UX designer

Fulcrum Design Team

UX Lead

Mark Lankmilier

UI/UX designer

Katya Vyperailenko

UI/UX designer

Mariia Zmytrovych

UI/UX designer

Aliona Bosa

UI/UX designer

Angelina Lebedeva

Design Lead

Fedor Makatera

Fulcrum Design Team

Fedor Makatera

Design Lead

Angelina Lebedeva

UI/UX designer

Aliona Bosa

UI/UX designer

Mark Lankmilier

UX Lead

UI/UX designer

Mariia Zmytrovych

UI/UX designer

Katya Vyperailenko

Clients About Our Designs

Double Diamond Design process

Validation

Info Collection

Delivery

Design Creation

When customers come to us with problems, we, of course, start looking for the best solutions. To find such, we apply Double Diamond Design Process.

It’s time when we prepare design concepts, lo-fi wireframes, creative ideas, color and visual elements options, prototype.

We add nice graphics, animations, illustrations, work on adaptive & product’s UI kit. In the end, we do Usability Test to check our designs with real users.

At this stage, we collect all available data about the product using various methods & sources (workshops, researches, analytics etc)

Next, we analyze the info received, check our hypotheses with users & look at competitors. We create Customer Journey Map, JTBD to learn users’ needs.

We form understandable design tasks using verified data from business and research, the implementation of which will bring the business closer to the problem solving.

Design
Task

Problem

Solution

Double Diamond Design process

Validation

Info Collection

Delivery

Design Creation

When customers come to us with problems, we, of course, start looking for the best solutions. To find such, we apply Double Diamond Design Process.

It’s time when we prepare design concepts, lo-fi wireframes, creative ideas, color and visual elements options, prototype.

We add nice graphics, animations, illustrations, work on adaptive & product’s UI kit. In the end, we do Usability Test to check our designs with real users.

At this stage, we collect all available data about the product using various methods & sources (workshops, researches, analytics etc)

Next, we analyze the info received, check our hypotheses with users & look at competitors. We create Customer Journey Map, JTBD to learn users’ needs.

Double Diamond Design process

Validation

Info Collection

Delivery

Design Creation

When customers come to us with problems, we, of course, start looking for the best solutions. To find such, we apply Double Diamond Design Process.

At this stage, we collect all available information about the product using different methods & sources (workshops, researches, surveys, analytics)

Next, we analyze the information received, check our hypotheses with users & look at the competitors. We create Customer Journey Map, Jobs To Be Done & much more. As a result, we understand what the product should be to meet users’ needs.

It’s time when we prepare design concepts, lo-fi wireframes, creative ideas, color and visual elements options, prototype.

We add nice graphics, animations & illustrations, elaborate adaptive and create product's UI kit. We finish up with Usability Test to check our designs with real users.

The Spotlight

600%

80%

400%

Conversion Growth

Longer Session Duration

In Website Revenue

Impact

Client Says

"… Fulcrum team found lots of critical UX problems in our workflow & website, so we switched from developing an app to raising conversion on current website"

British American Tobacco (BAT) is a global tobacco company. Its products include cigarettes, tobacco, and such nicotine brands as the tobacco heating device Glo.

GLO

Case Study

More Reviews

600%

80%

400%

Conversion Growth

Longer Session Duration

In Website Revenue

Impact

Client Says

"… Fulcrum team found lots of critical UX problems in our workflow & website, so we switched from developing an app to raising conversion on current website"

British American Tobacco (BAT) is a global tobacco company. Its products include cigarettes, tobacco, and such nicotine brands as the tobacco heating device Glo.

GLO

Case Study

More Reviews