Easy Test Drive Set-up
Users see the rules of test-drive sessions & can fill in their driving license info.
Car Dealer Website for Mercedes-Benz Ukraine
Platform:
Web
Industry:
Automotive
Location:
Ukraine
Car Dealer Website for Mercedes-Benz Ukraine
Platform:
Web
Industry:
Automotive
Location:
Ukraine
SUMMARY
Mercedes-Benz Ukraine wanted to create a new & more efficient website to replace the old one
The previous website was based on the official Mercedes Benz template resulting in low usability, poor conversion & lack of all necessary functions.
So, we decided to develop an appealing and functional website that would require less time to maintain, be more user-friendly, and increase user trust.
PROBLEM
Why to redesign old website?
- Complicated CJM ( Customer Journey Map)
- Low conversion rate
- No personalized approach for customers
- Bad website navigation
- Lack of extremely important functionality for car dealer website (loan calculator, spare parts shop, etc)
- Hard to compare different car models
PROJECT GOALS
/01
Create a Responsive Car Dealer Website
We aimed to create a well-thought-out responsive webdesign to deliver fast-loading experience on all devices.
/02
Impress with Efficient UX/UI Design
We strived to provide stunning UX/UI solutions within simple yet effective car dealer's website design.
/03
Deliver Conversion-Focused Design
We improved conversion rate of the website via call-to-action buttons, logical structure, advanced search functionality, comfortable menus & much more.
/04
Build a Functional Admin Panel
Our goal was to create a functional and user-friendly admin panel to allow managing content manually (for website administrators).
TEST DRIVE SCHEDULING
Experience what it's like to sit behind the wheel
/01
/Choose a Vehicle
/02
/Read the Rules
/03
/Set Up Time & Give Contacts
/04
/Get the Confirmation
ULTIMATE TEST DRIVE
Just Book & Drive
Car Catalog
Users see right away which models are available for a test drive & essential info about a car.
Search & Filters
With the advanced search features, users can easily find the car they prefer to test.
CAR COMPARISON TOOL
Deciding between multiple vehicles is a chore, so we developed a useful car comparison mechanism to do the heavy lifting
/01
/Select Cars
/02
/Open Saved
/03
/Compare Features
/04
/Reserve the Favorite
Compare on Mobile
Compare side-by-side
Users can analyze pros and cons of each vehicle, compare features, warranties, engines, fuel economy, passenger room, trunk space, price & much more.
AUTO LOAN CALCULATOR
With automatic loan calculator, users can estimate their car payments. All they need to do – just enter the info & see the amount of monthly payments
/01
/Choose a Vehicle
/02
/Personal Options Choice
/03
/Compare Features
/04
/Send a Request
Calculate Your Payments
The loan calculator lets users estimate the loan pricing taking into account the first payment, loan duration, car pricing, legal issues.
API Connected
Loan Directly
Fast Loan Application
Users can apply for a loan directly on the website while viewing available cars, which simplifies lead generation.
ORDER SPARE PARTS
We’ve created a website functionality that helps clients to find & order spare parts within minutes
From PDF Catalog...
The old version of the site used a PDF catalog instead of the usual web store, so users had to make numerous phone calls to order something.
...to Online Store
After redesign users can see availability, pricing and order any accessory right away. Admins can quickly update and adjust any information.
FUNCTIONAL ADMIN PANEL
Full control over all features and functions. Customizable website content allowing perform changes without external help
Admin Panel
- Functional dashboard
- Multiple website administrator roles
- No personalized approach for customers
- Widget administration
- Newsletter and SMS management
GRID
FONTS & COLORS
TECH STACK
Backend
Mobile
Admin Panel
Cloud
CLIENT REVIEW
"They've analyzed what we need and had provided us with a design of an innovative, functional & user-friendly website"
Olga Belova
Marketing Director, Mercedes-Benz Ukraine